Accor greater China has reached a new high

2022-04-27 0 By

Shanghai, March 14, 2022 / PRnewswire / — With the beginning of the Year of the Tiger, Accor will continue to expand and advance in greater China.Offer guests and loyal members an unprecedented array of hotel options from renowned brands including Raffles, Fairmont, Sofitel, Mgallery, Pullman, Grand Mercure, Novotel, Mercure and Ibis.In 2021, Accor signed a record number of new projects in China — the group currently has more than 520 hotels in operation and another 350 under development.Accor is also poised for stronger momentum and business growth in 2022.”Operating over 500 hotels in Greater China is indeed an exciting milestone and one we are very proud of.This achievement is a tribute to the work of the Accor brand and operations team over the past 35 years, which has enabled us to build a strong network of connections and development with partners and guests throughout the region.””Said Gary Rosen, Accor’s chief executive for Greater China.”We are very excited about the strong momentum accor has shown going into 2022.On average, an Accor brand hotel opens its doors in the region every five days to meet the growing demand for a quality hotel experience.Accor has one of the most diverse portfolio of hotel brands in the world, enabling us to continue to deliver more brands, more hotels and more experiences to leisure and business travelers in greater China.”As a leader in global economic development, China’s economic take-off has redefined the landscape of the global travel industry.China is expected to become the world’s top global tourism destination by 2030 while remaining the global leader in outbound tourist exports, according to a study by euromonitor International, a leading research agency.Not only that, but the World Travel and Tourism Council (WTTC) has ranked China as the world’s number one domestic tourism market: since 2008, China’s domestic tourism market has grown by 62% in absolute terms, vaulting from fourth place to number one in the world.The 2022 annual report released by the China Tourism Academy holds a similar view, predicting that the domestic tourism market this year will have a chance to recover to its pre-COVID-19 level of nearly 70 percent.”China is one of the fastest growing and most competitive economies in the world for the development of the hospitality industry and Accor is proud to be a leader in this important market.”Agnes Roquefort, Accor’s chief development officer.”Accor’s diverse portfolio of brands is the exclusive strength of the group’s business and will be a major driver of our success.Nearly 40% of our hotels in China are in the luxury and high-end segment, and we remain strong in the mid-range and budget segments as well.This puts us in an enviable market position, and when combined with the group’s deep local insights and the strength of its regional development and commercial teams, we naturally have a flexible and attractive value proposition for partners and developers.”Looking for greater China, accor brands have fame, venerable senior flagship hotels, including shenzhen peng rui raffles hotel, Shanghai peace hotel (fairmont’s hotels), xi ‘an sofitel legend hotel, sofitel guangzhou shengfeng, maitreya east charm beauty Jing pavilion finest hotel, Shanghai zhongxing pullman hotel novotel hotel, guangzhou baiyun airport.In the past year of 2021, accor’s most popular and high-profile new hotels include Fairmont Kaiwei Sanya Haitang Bay, Sofitel English Crown Hangzhou, Pullman Excellence Jixing Pinghu, Sofitel Mgallery Chengdu Haiquan Bay, Noft Zhengzhou Airport and Grand Mergrand Pingxiang.Looking ahead to 2022, Accor Greater China will welcome a number of highly anticipated new flagship hotels such as Galaxy Raffles Macau, Fairmont Xiamen Airlines and Sofitel Jinhui Shanghai North Bund.After a three-year redesign and overhaul, the beloved capital landmark, The Swiss Hotel Beijing Hong Kong Macau Center, will also make a grand return this year.In particular, accor’s newest luxury hotel brand, Emblems Collection, will open its flagship guiyang Art Center In Guizhou province by the end of 2022.The new luxury hotel brand aims to have more than 60 boutique hotels and luxury resorts worldwide by 2030, which will certainly include more locations in the Chinese market.Another notable Accor brand, Mgallery Collection, will have two new hotels opening in Hong Kong this year.Among them, The Moon Gallery Collection hotel Hong Kong will create a peaceful retreat on Lantau Island, while the Vision Gallery Collection Hotel Hong Kong will connect the busy city of Wan Chai with fashion and vitality.In addition, more Mgallery hotels will be available in more Destinations in China, including the thriving Dalang district of Shenzhen, Dangkou Ancient Town of Wuxi in Jiangsu Province, and Guangzhou in Guangdong Province.As one of the best performing high-end hotel brands in China, Pullman also has several hotels scheduled for grand opening in 2022, including Pullman Nanchang Meiling New Hotel, Pullman Shenzhen North Railway Station, Pullman Rongchuang Chongqing Beibei and Pullman Wuhan Airport.In January 2022, Pullman Dali Junfa, Pullman Haikou Xinghai and Pullman Huafa Taicang suzhou opened respectively.This brings the number of Pullman hotels and resorts operating in Greater China to nearly 50, the largest in the world, and shows no signs of slowing down with a record number of new hotel contracts.Accor’s mid-range and budget hotel brands are also gaining momentum.A long-time traveler favorite, Novotel continues to push forward with innovative design concepts, leading to more exciting new openings, including the Novotel Guangzhou Baiyun Airport and The Novotel Chengdu Tianfu Airport Apartments, scheduled to open in 2022.Several novotel hotels are under construction, including Novotel Wuxi Wanshan Lake, Novotel Xi ‘an Eton and Novotel Qingdao Center.Mercure, accor’s preferred mid-range Brand, has also been named one of the fastest growing brands in the global hospitality industry by Brand Finance.Mercure currently has more than 110 hotels in Greater China, with another 100 under development.In addition, Accor’s pioneering budget brand Ibis has achieved remarkable growth in greater China, offering more than 200 hotels to guests seeking value for money.”Accor’s vision is to build innovative brands and pursue bold expansion globally.””Added Gary Rosen, Accor’s chief executive for Greater China.”As we head into 2022, all accor team members look forward to sharing more information about our growing product portfolio in Greater China and around the world.In this auspicious year when the tiger roils, we will embrace every development opportunity with strength, confidence and a spirit of adventure.”